What does full service advertising agency mean?

First of all, it means the agency that contributes to the marketing strategy of the brand it owns or has the experience to create the marketing strategy; Advertising is the final stage of business. Full service advertising agency; should be able to skillfully construct an effective communication strategy that fits perfectly with the marketing strategy. Channels; It is the only place where the consumer and the brand meet, encounter and establish an emotional bond. It should have the vision that can reveal the marketing and communication strategy in the most striking way and fine-tune the dose of creativity, exactly where it should be.

Is it enough for a full-service advertising agency to be creative?

It's never enough for a full-service ad agency to be very creative. If it did, everyone would be able to work like a full-service advertising agency! Because, more or less, every person or institution is creative in its own field. What makes an advertising agency a full-service advertising agency is the ability to adjust the dose of creativity to the characteristics of the brand/product.
This area is the next level of creativity. In any case, it is not possible to control the dose without reaching a certain level of advertising creativity.

Does a full-service advertising agency focus only on its brand?

A full-service advertising agency doesn't just advertise through its brand.
His most important job is to discover and examine the strategy of competitors and evaluate their effects in the market. As a result of this research, building an empty space that others do not notice, positioning the brand there in the most correct way is the primary duty and area of expertise of a full-service advertising agency. He has a high command of words and lines, but he knows very well that the future of his brand requires more.

How is the success of a full-service advertising agency measured?

Producing a good commercial, a flashy press ad, a resounding radio spot, a never-ending catalog, or a head-turning billboard is not a success in itself. At least, this is the case for a full-service advertising agency. However, partial success can be mentioned for an advertisement work that fully aligns with the brand positioning and directs the consumer's perception towards the brand. In order to call it a complete success, first of all, it is necessary to have built an idea that will have a buying effect on the behavior of the target audience.